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SUMMARY:GENAI - Build Your AI Marketing Campaign
DESCRIPTION:GENAI Sprint Workshop 4 \n\n\n\nFacilitated by Andres Diaz | The Creative Strategist \n\n\n\nA hands-on\, full-day workshop built for micro and small business owners. You’ll learn to use AI to understand your market\, sharpen your message\, and create content that brings in customers — and you’ll leave the room with your first AI-powered video already made. No technical background required. \n\n\n\nBring: A laptop and Your business \n\n\n\nWhat You’ll Learn \n\n\n\n\nMap your market with TAM\, SAM & SOM — zoom out to the full market\, then zoom in to the customers you can realistically reach.\n\n\n\nBuild a clear customer persona with AI — define exactly who you’re targeting and the channels that reach them.\n\n\n\nCreate your “Master Brain” — an AI-ready source-of-truth document about your business you can reuse for all future marketing.\n\n\n\nChoose the right campaign for your business — understand what a campaign is\, which type fits you\, and what it takes to run it.\n\n\n\nProduce your first AI avatar video — capture your image\, clone your voice\, and generate a short branded video using Claude\, HeyGen & ElevenLabs.\n\n\n\nApply AI to stronger customer messaging — walk away with content you can use immediately to promote your business.\n\n\n\n\nHow the Day Flows \n\n\n\n1 Know Your Market Customer persona + TAM / SAM / SOM. Understand the world your business plays in.2 Build Your Master Brain Turn your business into a single AI source of truth that powers everything else.3 Create Your Content Build your AI avatar and produce your first video to promote yourself.\n\n\n\nYou’ll Leave With a Tool Grant! \n\n\n\nEvery participant who produces and shows their AI video before the end of class qualifies for a $60 grant toward their first month of the AI tools used that day (Claude\, HeyGen & ElevenLabs) — so you can keep creating after you leave. \n\n\n\nRoom: Andreas 111 \n\n\n\nParking: Landon South Parking Lot | Pay by QR Code \n\n\n\nLunch and refreshments included.
URL:https://community.branchesb1.org/event/genai-build-your-ai-marketing-campaign/
LOCATION:Barry University\, 11300 NE 2nd Ave\, Miami Shores\, Florida\, 33168\, United States
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